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Get Mentally Tough and THIN . . . In The Next 90
Days and Live Healthy For The Rest of Your Life!

Dear Achiever, (but currently FAT person) (from a Fat Loser).

Being FAT is unhealthy, uncomfortable, and degrading. Not to mention embarrassing.

When was the last time you tucked your shirt in . . . and it actually looked good? When you walk, do your thighs rub together? Has your face become swollen and distorted by excess fat? When was the last time you tried to buy a sexy outfit and realized that it’s hard to find sexy clothes in an extra large?

This is not the way life is supposed to be.

Is this you? If not, stop reading. This program is not for you. We’re searching for people who are fed up with trying to lose and maintain their weight. People who have tried all the pills, potions, and formulas for weight control . . . and failed. Because our research has proven one thing beyond a shadow of a doubt:

It’s not the diet that’s failing . . . It’s YOU!

Let’s be honest: There are some brilliant diets out there with proven track records. So why do people fail? They’re not mentally tough. Food is controlling them. It makes them miserable, sick, and unattractive.

And it’s unnecessary. Lean, healthy and attractive is right around the corner if you’re ready to get tough. No more cruising through diet after diet kidding yourself that you’re sticking to it. If you were sticking to it, you’d be thin and healthy by now. Delusion is the enemy. Objective reality is the cure.

But only if you can handle the truth.

For the last 20 years, Mental Toughness University has trained high-ranking amateur and professional athletes, Fortune 500 sales and management teams for prestigious companies like Johnson & Johnson, Toyota, Coldwell Banker, CMGI, GlaxoSmithKline, and others . . . as well as thousands of direct sales professionals in 10 different countries around the world.

The Mental Toughness Institute for Weight Control brings the system of champions to the field of weight loss for the first time.

Here’s how it all began:

I’m embarrassed to tell you this story.

As a former professional athlete, I never thought I would get FAT. But from January 1998 to January 2003 I gained 40 pounds. It kind of crept up on me, and I just kept telling myself that I looked ‘OK’.

So here’s what happened that changed everything . . .

I went to a friends wedding and saw people who I hadn’t seen in 5 years. Some of them didn’t even recognize me. On the drive over to the wedding, I started worrying that someone might embarrass me about my weight. By the time we arrived at the church, I was downright paranoid.

I was standing with a group of 8 or 10 people when an old acquaintance walked up and said, “Steve, is that you?” I felt the blood drain out of my face and my heart started pounding. I said, “Of course it’s me!” Trying to laugh it off. But he wouldn’t let up. “Man, have you . . . ” and before he could finish the sentence and embarrass me in front of all those people, I blurted out’ “Gotten older? Haven’t we all!” He said, “Ah . . . yea . . . we’ve all gotten older!”

The whole group of people knew exactly what he was going to say. So did I. But I didn’t want to hear it and be humiliated in front of my friends. The truth is I still felt humiliated. I thought to myself, “Not only am I FAT, but I’m too weak to hear someone say it!” And I’m a mental toughness coach! Now I was not only embarrassed, I was depressed! Have you ever heard of a depressed motivational speaker? It wasn’t a pretty sight.

I was pretty sure I had a weight loss solution back in January 2003. I honestly thought I could lose the weight without paying the price. I was lying to myself.

The first week in January 2003 I decided to start cutting back on fast food and high fat meals. I figured that I could make a few adjustments in my diet, increase my exercise routine and I would lose the weight. After all, I wanted to make this diet convenient. I didn’t see the point in going cold turkey. I didn’t want to deprive myself of the foods I loved. I followed my (Convenient) ‘Scale Back’ plan for 3 months. I lost 3 or 4 pounds . . . and promptly gained it back over a long weekend.

I was failing because I was trying to ease my way into being thin . . . without having to make a commitment.

Now remember . . . I speak to audiences about this EXACT idea (as it relates to increasing sales) for a living. I encourage them to elevate their consciousness . . . and world-class success will be their reward. I tell them that world-class performers deal in black and white reality . . . while the middle class is delusional.

Yet, here I was deluding myself every day when it came to my weight. I kept telling myself I looked ‘Pretty good’. I would look in the mirror and suck in my gut to fool myself into believing that everything was OK, and that I didn’t need to get serious about losing weight . . . that I could just cut back here and there, lose 10 pounds and I’d look terrific. The truth was I needed to lose 40 pounds . . . not 10. But I preferred to live in my little fantasy world where I was comfortable.

Pathetic, I know.

Shortly after that wedding I did some serious thinking and woke myself up from a 5-year delusion about how I looked. I took off all of my clothes, looked in the mirror and realized that I had to make a drastic change . . . or accept the fact that I was going to be FAT for the rest of my life. That’s when the reality hit me over the head: I would have to give up the foods that I loved in order to make this change. That really bummed me out, and I began to wonder if there was another way. In other words, could I have my cake and eat it, too? (bad example, I know) So I started researching all of the different diet programs.

I was SHOCKED to discover how many great diets INCLUDED the foods I loved. That’s not to say my days of eating a family size bag of Doritos in front of the TV in one sitting weren’t limited, but the diets gave me lots of options that had me eating reasonably while getting thin and healthy at the same time.

I knew I would have to pay a price in order to slim down or continue to sink lower and lower in the abyss of declining health.

The first step in my journey was to realize that my ‘cutting back on a few things’ was not working and would never work. It’s another delusion. I was going to have to make a decision to lose 40 pounds . . . period.

. . . And I had to stop lying to myself about how I looked.

I thought about going to a diet center or buying a program from one of those late night infomercials. Some of them looked pretty good, but they all had a one sided strategy to motivating people to change their habits and beliefs, and as a mental toughness trainer I knew this was an amateur approach. Over the years I’ve come to realize that real change only occurs when it’s done through a multi-dimensional process.

Then it hit me like a bolt of lightning . . .

Mental Toughness Training was the answer. And as soon as that thought crossed my mind, I knew it was over. Mental Toughness had always been my answer to getting what I wanted in life, yet somehow I never related it to losing weight.

Within 10 days I had written a Mental Toughness program for myself, and when I finished it, I knew that I would never have a weight problem again.

I’ll fast forward and get straight to the results: I started the program at 220 pounds. 12 weeks later I weighed 180.

Mission accomplished.

The first thing I felt was gratitude, because without knowing what I know about Mental Toughness, I wouldn’t have made it. I’ve been telling audiences for years that good systems don’t fail . . . people do. In other words, there are a lot of really good diets out there, yet millions of people are still overweight, and the numbers are going up every year. It’s not the diets that are failing; it’s the lack of discipline when it comes to implementing the diet. It’s more about Mental Toughness than it is about food. It’s more about consciousness than it is about calories.

Maybe you’re thinking, “ So what, Steve, you’re a mental toughness coach. Of course you were able to do it”
If I didn’t understand the system, that’s exactly what I’d be thinking. The truth is it has nothing to do with me. The power is in the process, and the process is about attacking weight loss through a very specific, multi-dimensional, Mental Toughness formula.

So the first question is, how dissatisfied are you with being FAT? Most people are not dissatisfied because they’re lying to themselves about how they REALLY look . . . and their DELUSION lessens the PAIN. In Mental Toughness Training, the first step is to shock a person out of fantasyland and get him/her to face reality. In other words, to get them to see themselves the same way other people see them.

This Process increases the PAIN . . . and that’s exactly what we want. The first step in solving any major problem is to admit you have one . . . and to create so much mental pain that the motivation to solve the problem becomes overwhelming. This is why I started this letter with, Dear FAT person. I wasn’t trying to be a wise guy. I wanted to shock you into the reality that if you’re reading this letter, you’re FAT. You’re not pleasingly plump, overweight, heavy, plus-sized, or big boned . . . you’re FAT. All these other terms are a politically correct way to water down the truth . . . to protect people’s feelings, and that’s EXACTLY the reason why so many people remain FAT. Because society has made being FAT socially acceptable, and subsequently reduced the necessary PAIN it takes in order for a person to be motivated to change his or her behavior.
Mental Toughness begins with FOCUSING on the PAIN of being FAT. So if you’re not ready to take an honest look in the mirror and think about what it’s costing you, this is NOT the program for you. MTI is about SOLVING your weight problem once and for all, and that will require your 100% commitment.

I want to be totally upfront with you:

If you’re looking to cruise your way through the weight-loss process, are only half serious about looking good, or prefer a laid-back approach to this process . . . PLEASE DO NOT JOIN THIS PROGRAM. Because if you fall into any of these categories all we are going to do is irritate and aggravate you.

Mental Toughness is NOT for the faint of heart. It’s about taking responsibility for your success . . . and your failure.

It’s about looking in the mirror naked every day and getting real about what you see. FAT is ugly, unhealthy, and unattractive. It will cost you money, promotions, relationships, energy, sex, self-confidence, and happiness . . . just for starters. It’s a major contributor to heart disease, diabetes, and a thousand other debilitating diseases that can shorten and end your life.
If you can’t handle the truth, you’re not going to like this program. On the other hand, if you’re disgusted with being FAT, like I was, and you’re totally committed to solving this problem once and for all . . . Mental Toughness is the answer. You WILL succeed.

I’ve spoken to tens of thousands of people in audiences all over the world and come to a startling realization:

Most people aren’t mentally tough enough to succeed. They have the mental toughness deep inside, but they don’t have the will to access it on a daily basis.

Lets face it, it take guts to say, “ I’m 100% responsible for my life.” It’s much easier to play the victim, blame other people and circumstances, and live a life of delusion. It’s easier to turn on the television than it is to turn on the toughness. It’s not about circumstances. It’s about consciousness.

I’m not judging you or anyone else. Remember, I got FAT and deluded myself for over 5 years. But enough is enough. How long will you allow yourself to settle for second best when it comes to your health? Chances are you’ve been on and off diets for a long time. Isn’t it time you solved this problem once and for all? If you’re reading this and agreeing, I have one last suggestion for you that has the power to change your life, almost immediately. Brace yourself, because the truth of what I’m about to say is going to hurt. Are you ready? Here it is:

Grow Up.

That’s right. Grow up. It’s time to stop thinking like a child when it comes to your health and fitness. Children like to pretend that everything is OK when it’s not. That’s their job. As responsible adults, our job is to grow up and take care of business. If you’re 50 or more pounds overweight, you’re not just FAT; you’re a heart attack waiting to happen. It’s time to grow up and get mentally tough. Until you do, you’re going to do the same thing I did for 5 years, which is live in a fantasy world of adolescent make believe that told me everything was going to be ok.

You’re not in Kansas anymore, Dorothy.

The good news is that the most difficult part of the entire process is simply making the decision to get thin and healthy. Everything else is just detail. MTI will walk you through this entire process and all you have to do is keep putting one foot in front of the other. But you must make a commitment. Not an adolescent, emotional commitment. I’m talking about an adult commitment that is as solid as a rock. A commitment that you keep whether you feel like it or not.

Are you capable of making a serious commitment?

I’m not kidding or being facetious. I work with corporate sales and management teams every day and most of them must settle for mediocrity because they lack the mental toughness to stick to their commitments. Their highly intelligent, well educated people that have the mental toughness of a 15-year old child. It’s not that they are not capable of world-class results. They are. But they usually choose comfort over growth, and as a result, they will always have to rely on other people who have the strength to pave the way.

How about you?

Do you have what it takes to make a decision and change your life? Are you tough enough to break through and build the thin and health body that you deserve? I hope so. Only you can make that decision. All I can tell you is I’m glad that I did, because it impacted every single area of my life for the better. I still get to eat many of the foods that I love while maintaining my ideal weight. It feels great to have people constantly praising the way you look. In a world full of FAT people, the thin and healthy look spells success. It feels good to win, doesn’t it?

You can do it.

You are ONE daring decision away from living in a body you can be proud of. I know you can do it. It’s simply a matter of will. I hope you will decide to join us and change your life forever.

If you have ever wondered what you’re made of, congratulations: You’re about to find out. The next 12-weeks are going to catapult you into a mean, lean, mental toughness machine!

Get ready to get tough and get thin. I look forward to seeing you in the winner’s circle.

Here’s to YOUR future!

Steve Siebold
Mental Toughness Institute for Weight Control

P.S. If you want to be truly inspired, read “Grandpa, why are you so fat?” by John Foulkrod. This is MTI’s greatest success story to date. It’s about a man who made a decision to save his life through mental toughness training.


“Grandpa, Why Are You So Fat?”

John Foulkrod

For much of my life being fat and overweight was the norm rather than the exception. This was especially true from 1993 to September 11, 2003. In those 10 years my weight rose to over 325 pounds. My physical health, self-confidence and self-worth declined.

Outwardly I pretended to be happy, but I was far from happy.

I would lose my breath every morning when I bent over to tie my shoes. During the day I would tire easily and from time to time simply lose my breath. My wardrobe was limited to one or two pairs of pants, a few shirts and a couple of pairs of very forgiving shorts. Shopping for new clothes was something I dreaded because nothing ever seemed to fit right. Stylish clothes – forget it. No matter what I wore I could not hide or escape the fact that I was and looked fat! Seats in airplanes, waiting rooms, restaurants and even the barbershop were painfully uncomfortable. Going swimming was something I usually tried to avoid. Exercise was limited and sporadic.

I hit an all-time low in the summer of 2003.

First, I saw the pictures of myself in our youngest son’s wedding. I was shocked, embarrassed and wanted to hide. Second, our 4-year old granddaughter asked,

“Grandpa, why are you so fat?”

I realized I had to do something, but was not sure what. I had lost count of the diets I had tried. Some lasted 3-4 hours, some a day or two, a few for a couple of weeks. But the result seemed to remain constant. I’d gain whatever weight back and often a few more pounds. It seemed food was more in control of my life than I was. I will always remember September 11, 2003 – my first day in The Mental Toughness Institute for Weight Control…(MTI) or as I like to think of it – the Fat Losers program.

On that first day I was both determined and apprehensive – would this be another failure in my battle with fat, or was this what I had been looking for?

I heard something that first day in the Fat Losers program that washed away all the old failures and has revolutionized my life. Here it is: I am the source of the problem, and better still, I am the source of the solution. I realized it was not food or finding the “right” diet, but rather making changes in me. On September 11, 2003, I stopped thinking like a fat person and started thinking a fat loser. I decided it was time to commit myself to getting healthy again. As the saying goes, the rest is history. I will reach my target weight of 210 pounds by my 56th birthday, September 8, 2004. I have lost 100 pounds since September 11, 2003.

Losing fat has been great. Buying new clothes and having fun shopping for them has been a treat. Looking and feeling good in clothes has been wonderful. Receiving compliments from family and friends has been fantastic!

BUT BEST OF ALL is knowing without a doubt I will never be fat again!

Why? Because MTI taught me how to deal with the cause of my being fat rather than the symptoms. Instead of focusing on what I ate, I learned to THINK about WHY I ate.

Using the principles of mental toughness training, I regained control of my life, not only in terms of food, but also exercise and other areas as well. Here are a few examples:

  • Daily exercise is now as much a habit as brushing my teeth. I now enjoy exercise and look forward to this special time every day.
  • I learned how to create a desire for healthy foods. For example, I now like eating fish for the first time in my life.
  • I learned how to turn off my desire for foods I used to crave.
  • I learned how to create good habits by changing the way I think and to let those good habits take the place of old bad ones.
  • I now can effectively motivate myself at will and bring out the best in me.

MTI is a refreshing oasis in an area of life abounding with numerous scams and gimmicks. But MTI is not for everyone. It is NOT for people who are looking for a magic pill, diet, quick fix, or just going through the motions.

MTI is for you IF: you’re sick and tired of being fat and the pain that brings you, your health is truly important to you, you want to be in control of your life instead of food, you want to be thin once and for all, and you are willing to do whatever it takes. If you are, MTI will be the best gift you have ever given yourself – you’ll get your life back. I know I have and it’s fantastic! :-)



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